On the cover: With its sharper focus on benefits that customers value most, the enhanced AMSOIL Preferred Customer Program is providing a strong tool to help Dealers grow and retain customers.
Also in this issue: The Next 50 compensation plan draws near; we continue to cover the details in the leadup to implementation. Fifty years ago this month, AMSOIL 10W-40 became the first synthetic motor oil in the world to pass API requirements and the independent Dealer network formed the following year. We celebrate those landmarks next July in Duluth, Minn./Superior, Wis. Plus, we learn how motor oil color affects performance (hint: it doesn’t), shine a spotlight on AMSOIL HP MARINE® SYNTHETIC 2-STROKE OIL, delve into understanding commercial equipment specifications and more.
'till next time
The AMSOIL Dealer
PS, if you do decide to become an AMSOIL Dealer yourself, be sure to see my name and referral number (5110482) when you register. That way, I'll be able to support you in your journey