Becoming an AMSOIL dealer can be a worthwhile opportunity for some people — and not a good fit for others. This article takes an honest look at whether becoming an AMSOIL dealer is worth it, based on real experience, income examples, and the effort involved. I’ve been an AMSOIL dealer since 2014 and share this perspective to help you make an informed decision, not to hype the opportunity.
What Does an AMSOIL Dealer Actually Do?
An AMSOIL Independent Dealer operates as an independent contractor, not as an employee of AMSOIL. A dealer’s primary role is to sell AMSOIL products and provide ongoing service and support to customers and registered accounts. How a dealer builds their business can vary, but most focus on a combination of individual customers and business accounts.
These customers and accounts may include:
Customers – End users who purchase AMSOIL products at full price for personal use and not for resale.
Preferred Customers – End users who purchase AMSOIL products at reduced pricing for personal use and not for resale.
Commercial Accounts – Businesses, government entities, or organizations that purchase AMSOIL products for company-owned vehicles, machinery, or equipment used in the operation of the business (for example, landscaping, agriculture, or trades).
Installer Accounts – Retail service businesses that operate out of a shop or storefront and install AMSOIL products as part of a service, such as quick lube shops, full-service garages, or specialty repair shops.
Retail Accounts – Retail businesses with public access storefronts that sell AMSOIL products alongside related merchandise, such as auto parts stores, hardware stores, or powersports dealers.
Other Dealers – Some Independent Dealers also choose to grow and support a team of other Independent Dealers, although this is optional and not required.
These customers and accounts may include:
Customers – End users who purchase AMSOIL products at full price for personal use and not for resale.
Preferred Customers – End users who purchase AMSOIL products at reduced pricing for personal use and not for resale.
Commercial Accounts – Businesses, government entities, or organizations that purchase AMSOIL products for company-owned vehicles, machinery, or equipment used in the operation of the business (for example, landscaping, agriculture, or trades).
Installer Accounts – Retail service businesses that operate out of a shop or storefront and install AMSOIL products as part of a service, such as quick lube shops, full-service garages, or specialty repair shops.
Retail Accounts – Retail businesses with public access storefronts that sell AMSOIL products alongside related merchandise, such as auto parts stores, hardware stores, or powersports dealers.
Other Dealers – Some Independent Dealers also choose to grow and support a team of other Independent Dealers, although this is optional and not required.
How AMSOIL Dealers Make Money
AMSOIL Independent Dealers earn income by selling AMSOIL products to customers and registered accounts and by providing ongoing service and support to those customers over time. Income can come from a mix of individual customers, preferred customers, and commercial or retail accounts, and results vary widely depending on factors such as time in the business, level of effort, and the types of accounts a dealer chooses to work with.
I’ve broken this down in more detail on my AMSOIL dealer income overview page, including real monthly reports from my own dealership to help provide realistic context.
I’ve broken this down in more detail on my AMSOIL dealer income overview page, including real monthly reports from my own dealership to help provide realistic context.
Real AMSOIL Dealer Income Examples
To provide transparency, I share real income reports from my own experience as an AMSOIL Independent Dealer. These reports show actual monthly commissions and include context around where the income came from and what influenced the results. They are not presented as typical or guaranteed outcomes, but as real-world examples to help people better evaluate whether this opportunity aligns with their goals.
For example, here is my actual AMSOIL dealer income for May 2024.
For example, here is my actual AMSOIL dealer income for May 2024.
Is Becoming an AMSOIL Dealer Worth It?
Whether becoming an AMSOIL dealer is “worth it” really depends on what you’re looking for and how you approach the business. For some people, it can be a good long-term opportunity that grows gradually over time. For others, it may not meet their expectations — especially if they’re hoping for quick or guaranteed income.
From my experience, the value of becoming an AMSOIL dealer tends to come from building a base of repeat customers and accounts that continue to purchase products they already use. This can create ongoing income over time, but it usually requires patience, consistency, and a willingness to provide ongoing service and support.
There are also trade-offs to consider. Income is not guaranteed, results vary widely, and growth can be slow in the early stages. Dealers who expect fast results or who are uncomfortable with follow-up and relationship-building often find that this opportunity isn’t a good fit for them.
In short, becoming an AMSOIL dealer can be worth it for the right person — but it’s not something that works equally well for everyone. Understanding the effort involved and setting realistic expectations is key before deciding to move forward.
From my experience, the value of becoming an AMSOIL dealer tends to come from building a base of repeat customers and accounts that continue to purchase products they already use. This can create ongoing income over time, but it usually requires patience, consistency, and a willingness to provide ongoing service and support.
There are also trade-offs to consider. Income is not guaranteed, results vary widely, and growth can be slow in the early stages. Dealers who expect fast results or who are uncomfortable with follow-up and relationship-building often find that this opportunity isn’t a good fit for them.
In short, becoming an AMSOIL dealer can be worth it for the right person — but it’s not something that works equally well for everyone. Understanding the effort involved and setting realistic expectations is key before deciding to move forward.
Potential upsides:
Potential downsides:
- Ability to build repeat customer and account relationships
- Flexible approach to how the business is run
- Opportunity to grow income gradually over time
Potential downsides:
- No guaranteed or typical income
- Results depend heavily on individual effort and approach
- Can take time to build meaningful momentum
Who This Opportunity Is a Good Fit For
Becoming an AMSOIL dealer tends to be a good fit for people who enjoy working with products they already believe in and who are comfortable building relationships over time. Dealers who do well are often those who value repeat customers and understand that growth is usually gradual rather than immediate.
This opportunity may also appeal to individuals who like flexibility in how they run their business and prefer a model where ongoing service and customer support play a role. People who are patient, consistent, and willing to learn what works for their particular market often find the experience more rewarding.
This opportunity may also appeal to individuals who like flexibility in how they run their business and prefer a model where ongoing service and customer support play a role. People who are patient, consistent, and willing to learn what works for their particular market often find the experience more rewarding.
Who This Is Probably NOT a Good Fit For
Becoming an AMSOIL dealer is likely not a good fit for those who are looking for fast or guaranteed income. Results vary widely, and it can take time to build a customer base and see meaningful results.
This opportunity may also be frustrating for people who dislike follow-up, relationship-building, or ongoing customer service. Likewise, anyone who prefers a highly structured role with set expectations and predictable outcomes may find this model doesn’t align well with their preferences.
This opportunity may also be frustrating for people who dislike follow-up, relationship-building, or ongoing customer service. Likewise, anyone who prefers a highly structured role with set expectations and predictable outcomes may find this model doesn’t align well with their preferences.
My Personal Take After Several Years as a Dealer
I’ve been an AMSOIL dealer since 2014, and over that time my perspective on the opportunity has become more realistic and balanced. What I’ve learned is that this business tends to reward consistency and patience more than intensity or hype. The results I’ve seen didn’t come from shortcuts, but from steadily building relationships and supporting customers who continue to use the products over time.
For me, the value of being an AMSOIL dealer hasn’t just been about income in any single month. It’s been about flexibility, long-term relationships, and the ability to grow the business at a pace that fits my own goals. I don’t approach it as a full-time operation, and I don’t chase aggressive growth, but I do work at it strategically and consistently.
Looking back, I’d say becoming an AMSOIL dealer has been worthwhile for me — not because it was fast or easy, but because it aligned with how I prefer to work and build something over time. That’s why I encourage anyone considering this opportunity to think carefully about their expectations, time commitment, and working style before deciding whether it’s the right fit.
If you want a complete overview of how the program works in Canada, you can start with my guide on how to become an AMSOIL dealer in Canada.
For me, the value of being an AMSOIL dealer hasn’t just been about income in any single month. It’s been about flexibility, long-term relationships, and the ability to grow the business at a pace that fits my own goals. I don’t approach it as a full-time operation, and I don’t chase aggressive growth, but I do work at it strategically and consistently.
Looking back, I’d say becoming an AMSOIL dealer has been worthwhile for me — not because it was fast or easy, but because it aligned with how I prefer to work and build something over time. That’s why I encourage anyone considering this opportunity to think carefully about their expectations, time commitment, and working style before deciding whether it’s the right fit.
If you want a complete overview of how the program works in Canada, you can start with my guide on how to become an AMSOIL dealer in Canada.
Interested in Becoming an AMSOIL Dealer?
If you’d like to learn more about becoming an AMSOIL Independent Dealer, the official application pages below provide additional information directly from AMSOIL.
Official AMSOIL Dealer Application – Canada
Official AMSOIL Dealer Application – United States
If you do decide to move forward, you may see my name and referral number (5110482) during the registration process. This simply allows me to provide direct support and answer any questions you may have along the way.
— Rob
Official AMSOIL Dealer Application – Canada
Official AMSOIL Dealer Application – United States
If you do decide to move forward, you may see my name and referral number (5110482) during the registration process. This simply allows me to provide direct support and answer any questions you may have along the way.
— Rob
Historical Income Example (August 2018)
If you are reading this section, you may be considering becoming an Independent AMSOIL Dealer or simply looking for additional context around AMSOIL dealer income. This portion of the article is preserved as a historical snapshot from 2018 and reflects my experience and perspective at that time.
This section originally served as both a journal and a way for me to document my own progress as an AMSOIL dealer. The income figures shown below are my actual results from that period and are included for historical reference only. They are not presented as typical or guaranteed outcomes.
At the time, I was working my AMSOIL business on a very part-time basis while maintaining a full-time job. I was not a top-earning dealer, and my results reflected a limited time commitment rather than an aggressive growth approach.
With that context in mind, here are the income figures from that period:
This section originally served as both a journal and a way for me to document my own progress as an AMSOIL dealer. The income figures shown below are my actual results from that period and are included for historical reference only. They are not presented as typical or guaranteed outcomes.
At the time, I was working my AMSOIL business on a very part-time basis while maintaining a full-time job. I was not a top-earning dealer, and my results reflected a limited time commitment rather than an aggressive growth approach.
With that context in mind, here are the income figures from that period:
August, 2018 Income:
Goal: $6000 CDN
Actual: $2391 CDN ($1844 USD)
Difference: ($3609)
Goal: $6000 CDN
Actual: $2391 CDN ($1844 USD)
Difference: ($3609)
What happened:
2018 was an interesting year for my AMSOIL business, with sales and income down considerably from the previous year. August continued this downward trend, largely because I was not actively working on the business during that period. The income earned that month came from existing customers and accounts, which highlighted the value of prior effort and ongoing customer relationships.
2018 was an interesting year for my AMSOIL business, with sales and income down considerably from the previous year. August continued this downward trend, largely because I was not actively working on the business during that period. The income earned that month came from existing customers and accounts, which highlighted the value of prior effort and ongoing customer relationships.
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Active Personal Customers:
Goal: 900 Actual: 320 Difference: 580 At the time, my personal income goals were based on observations from my own experience rather than guarantees or projections. In 2018, having approximately 300 active personal customers had historically resulted in monthly income in the range of what I was earning at that time. Based on that experience, I believed that increasing the number of active customers would be one way to work toward higher income goals. This was simply a personal benchmark I was using for planning purposes, and actual results can vary widely depending on many factors, including customer behavior, purchasing patterns, and the level of ongoing engagement. |
Positive takeaway:
During this period, I earned just under $2,400 CAD in dealer commissions, which provided supplemental income alongside my full-time work.
Negative takeaway:
My income was lower than the previous year and moved further away from the personal goal I had set for myself at the time.
Action taken:
Based on these results, I recognized the need to be more intentional with how I approached the business. That meant providing more consistent service to existing and repeat customers and revisiting some of the marketing approaches that had contributed to growth in prior years.
Looking back:
Even though my income for this period was lower than I had hoped, I still viewed the experience as worthwhile for me at the time. The results reflected the level of attention I was giving the business, and they reinforced the idea that outcomes depend heavily on individual effort and consistency.
This historical snapshot is included for context only and reflects my perspective and circumstances in 2018. Anyone considering this opportunity should evaluate it based on their own goals, expectations, and willingness to stay engaged over time.
’til next,
Rob
During this period, I earned just under $2,400 CAD in dealer commissions, which provided supplemental income alongside my full-time work.
Negative takeaway:
My income was lower than the previous year and moved further away from the personal goal I had set for myself at the time.
Action taken:
Based on these results, I recognized the need to be more intentional with how I approached the business. That meant providing more consistent service to existing and repeat customers and revisiting some of the marketing approaches that had contributed to growth in prior years.
Looking back:
Even though my income for this period was lower than I had hoped, I still viewed the experience as worthwhile for me at the time. The results reflected the level of attention I was giving the business, and they reinforced the idea that outcomes depend heavily on individual effort and consistency.
This historical snapshot is included for context only and reflects my perspective and circumstances in 2018. Anyone considering this opportunity should evaluate it based on their own goals, expectations, and willingness to stay engaged over time.
’til next,
Rob