The January Dealer Edition of AMSOIL Magazine is now available in the Digital Library

On the cover: Dealer Business Update: AMSOIL is growing thanks to a diversified approach and our strong partnership with AMSOIL Dealers. What is driving that growth? What is being done to secure additional growth in the year ahead? We sat down with AMSOIL Sr. VP, Global Consumer Business Dan Peterson; VP, Dealer Sales Pam Brantley; and CMO & Sr. VP, Strategic Marketing Rob Shama to find out

Also in this issue: Alan Amatuzio reveals the new AMSOIL tagline and what was behind its adoption. Alex Thompson discusses upcoming automotive technology and motor oil specification updates. Plus, we take a deep dive into AMSOIL DOMINATOR® Coolant Boost and more

​Learn more about becoming an AMSOIL Dealer here:
AMSOIL Wholesale Options

For a limited time, Preferred Customers and online customers receive a free 8-in-1 T-handle screwdriver with their order of $100 or more when they use promo code FREETOOL at checkout. The promotion runs Dec. 18, 2024-Jan. 1, 2025. 

Promotion: Free 8-in-1 T-handle screwdriver with $100 order
Eligible Participants: Preferred Customers and online/catalog customers
Effective Dates: Dec. 18, 2024-Jan. 1, 2025
Promo Code: FREETOOL
Disclaimer:

• Exclusive offer for AMSOIL Preferred Customers and online/catalog customers. 
• Valid through 11:59 p.m. Central Jan. 1, 2025. 
• Offer applies only to current orders of $100 or more based on subtotal with savings.
• Limited to one free 8-in-1 T-handle screwdriver (G3789).
• To redeem, use code FREETOOL at checkout.
• Code will automatically apply product, if eligible, in cart at checkout. 
• Offer may be modified or terminated at any time except as prohibited by law.
• Available while supplies last.  ​

Shop online here >
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​If you are not already a Preferred Customer, check out the program details here so that you don't miss out on the next promotional offer

Try our Shop by Vehicle / Lookup Guide here to see the recommended oil and oil quantity for your vehicle

AMSOIL has produced a new promotional video highlighting some of our most popular synthetic motor oils for hybrid, european and diesel vehicles.  This video is ideal for installers’ customers and staff to learn more about the features and benefits of AMSOIL motor oils and can also be used by retailers and even independent AMSOIL dealers to help educate customers on the features and benefits of using AMSOIL products

You can view the video above and, if you are a registered retailer, dealer or installer, it is available in your Account Zone under Business Tools > Digital Assets

Learn more about AMSOIL wholesale programs HERE

Shop online here >
​
​If you are not already a Preferred Customer, check out the program details here so that you don't miss out on the next promotional offer

For a limited time, AMSOIL retail accounts can grab an aluminum AMSOIL sign for $25 with their order of $200 or more when they use code 25RETAIL at checkout. Offer ends Oct. 29, 2024.
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Promotion: Double-sided aluminum AMSOIL sign for $25 (originally $52) with $200 order
Eligible Participants: Retail accounts
Effective Dates: Oct. 9-29, 2024    
Promo Code: 25RETAIL

​Disclaimer:

• Exclusive offer for registered AMSOIL retail accounts. 
• Valid through 11:59 p.m. Central Oct. 29, 2024. 
• To redeem, log in at AMSOIL.com/AMSOIL.ca and use code 25RETAIL to get a double-sided aluminum AMSOIL sign (G1700) for $25 at checkout.
• Code will automatically apply price adjustment in cart at checkout.
• Offer available while supplies last. 
• Aluminum sign will ship separately. 
• Mounting hardware and brackets not included.

Did you know that AMSOIL Retailer and Installer Wholesale accounts earn co-op credit that can be applied to the costs of qualified advertising, literature, merchandising and promotional items?  Co-op credit is earned with every product purchase throughout the year.  The more an account buys in a year, the greater the co-op percentage earned.  This is just one of the many benefits brick and mortar retail stores and shops receive when then offer AMSOIL products to their customers

Try our AMSOIL wholesale account wizard here to find the correct type of account for your business

The AMSOIL Installer Program has been redesigned to bring more value to businesses that service customer vehicles and equipment.  The new benefits provide even greater incentive for installers to choose AMSOIL for their shops.

Some of the AMSOIL Installer Program features include:

​Annual Co-op Credit
AMSOIL installer accounts that spend $10,000 or more in a year now earn 2% co-op credit (up to $1,000) that can be applied to the costs of qualified advertising, literature, merchandising and promotional items for their business.  Co-op credit will be distributed in January of the following year after it was earned and expires on Dec. 31

​New Co-Branded Print Center
The new AMSOIL Installer Print Center features updated, specialized materials for installers to purchase for their businesses. Each item can be personalized with the installer’s own business logo and contact information. AMSOIL helps drive customers to your business with customized marketing. The Installer Print Center items include…

• Sell sheets
• Menu boards
• Counter mats
• Tents
• Business cards
• Poster packs

Check out the AMSOIL Print Center Here

New Merchandising Kits
AMSOIL installer merchandising kits will be offered at a discounted rate to new installer accounts and through periodic promotions to existing accounts.  The installer merchandising kits contain items for both inside and outside a shop, including signs, flags, hats and more. They are designed to boldly communicate that an installer offers AMSOIL products

​New Marquee Sign Support
For select large installer accounts, AMSOIL will share the cost to install a marquee or large lighted sign with the AMSOIL logo outside the installer’s business to help build their brand and attract customers.  Co-op credit can also be applied toward purchasing marquee signs

New Installer Videos
We have produced five new, targeted videos that show the range and performance of AMSOIL products for installers' customers and staff.  Designed to be shown in installer waiting areas, each video covers AMSOIL products that installers and their customers use the most, including motor oil, diesel oil, automatic transmission fluid, gear lube and fuel additives, and provide information on how the products work and how they benefit vehicles

Installer Locator Updates
The AMSOIL website receives tens of thousands of visitors each day, many of whom are searching for auto service centers that offer AMSOIL lubricants.  Installers that purchase $3,500 or more annually will be eligible to appear on the AMSOIL locator with a complete profile page to help drive traffic through their doors.  Installers that spend $25,000 or more annually will be eligible for a premier listing on the AMSOIL Locator, meaning the business will be shown at the top of the search results

New Volume Discount Structure
The more an installer account spends on AMSOIL products in a year, the more benefits that are unlocked, including higher volume discounts. Installer volume discounts are based on the amount the business purchases during the calendar year. Volume discounts are activated as soon as cumulative purchases reach the minimum threshold, and that discount is guaranteed for the full following year (January – December). Accounts that purchase enough to qualify for a higher discount level are granted that discount immediately, but accounts that fall out of qualification continue receiving their current discount rate for the remainder of the year.

Learn more about the AMSOIL Installer Program here

AMSOIL's Lancaster, PA distribution center (DC) has moved to a new, much larger facility, which will allow us to expand the team there and implement advanced technologies that will enable us to pick, pack and ship orders faster

​New address:  
425 Ben Franklin Blvd. STE 101
Lancaster, PA 17601

If you would like to pick up your AMSOIL products from the distribution center in Lancaster, simply order your products online then select "pick up" and click on the Lancaster Distribution Center as your pick up location

Order AMSOIL online HERE for pick up at the Lancaster, PA distribution center

B&M Transmission
1400 Battle Street
Kamloops, BC

We are happy to welcome Township Oil Inc in Langley, BC Canada as an installer of AMSOIL products.  Township Oil not only offers oil changes but they also perform fluid changes to differentials, transfer cases, transmissions, radiators and more.  Visit them today and be sure to request AMSOIL when you get your next oil change

Did you know that Tuff City Powersports in Nanaimo, BC Canada is an authorized AMSOIL retailer?  It's tru and they stock a full range of AMSOIL products for all types of powersports products.  From dirt bikes, ATVs and side-by-sides to scooters and and Harley's, Tuff City Powersports has what you need

If you drive a diesel truck, they likely have the synthetic oil and fuel additives you need in stock as well.  Be sure to stop by Tuff City Powersports to see the AMSOIL products they have in stock - feel free to request any items you don't see...they'll likely be able to order it for you

New AMSOIL 5W-40 Synthetic Metric Motorcycle Oil is now available

AMSOIL 5W-40 Metric Motorcycle Oil is specifically engineered for popular modern motorcycles, including BMW* R 1250 GS and R 1300 GS, Aprilia Tuono* and RSV4, Benelli,* Can-Am,* Husqvarna,* Moto Guzzi* and other models specifying a 5W-40 viscosity.
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Learn more here >

• Multi-surface use
• 90-day UV protection
• Traps & eliminates odors

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Learn more here >