The AMSOIL Installer Program has been redesigned to bring more value to businesses that service customer vehicles and equipment. The new benefits provide even greater incentive for installers to choose AMSOIL for their shops.
Some of the AMSOIL Installer Program features include:
Annual Co-op Credit
AMSOIL installer accounts that spend $10,000 or more in a year now earn 2% co-op credit (up to $1,000) that can be applied to the costs of qualified advertising, literature, merchandising and promotional items for their business. Co-op credit will be distributed in January of the following year after it was earned and expires on Dec. 31
New Co-Branded Print Center
The new AMSOIL Installer Print Center features updated, specialized materials for installers to purchase for their businesses. Each item can be personalized with the installer’s own business logo and contact information. AMSOIL helps drive customers to your business with customized marketing. The Installer Print Center items include…
Check out the AMSOIL Print Center Here
New Merchandising Kits
AMSOIL installer merchandising kits will be offered at a discounted rate to new installer accounts and through periodic promotions to existing accounts. The installer merchandising kits contain items for both inside and outside a shop, including signs, flags, hats and more. They are designed to boldly communicate that an installer offers AMSOIL products
New Marquee Sign Support
For select large installer accounts, AMSOIL will share the cost to install a marquee or large lighted sign with the AMSOIL logo outside the installer’s business to help build their brand and attract customers. Co-op credit can also be applied toward purchasing marquee signs
New Installer Videos
We have produced five new, targeted videos that show the range and performance of AMSOIL products for installers' customers and staff. Designed to be shown in installer waiting areas, each video covers AMSOIL products that installers and their customers use the most, including motor oil, diesel oil, automatic transmission fluid, gear lube and fuel additives, and provide information on how the products work and how they benefit vehicles
Installer Locator Updates
The AMSOIL website receives tens of thousands of visitors each day, many of whom are searching for auto service centers that offer AMSOIL lubricants. Installers that purchase $3,500 or more annually will be eligible to appear on the AMSOIL locator with a complete profile page to help drive traffic through their doors. Installers that spend $25,000 or more annually will be eligible for a premier listing on the AMSOIL Locator, meaning the business will be shown at the top of the search results
New Volume Discount Structure
The more an installer account spends on AMSOIL products in a year, the more benefits that are unlocked, including higher volume discounts. Installer volume discounts are based on the amount the business purchases during the calendar year. Volume discounts are activated as soon as cumulative purchases reach the minimum threshold, and that discount is guaranteed for the full following year (January – December). Accounts that purchase enough to qualify for a higher discount level are granted that discount immediately, but accounts that fall out of qualification continue receiving their current discount rate for the remainder of the year.
Some of the AMSOIL Installer Program features include:
Annual Co-op Credit
AMSOIL installer accounts that spend $10,000 or more in a year now earn 2% co-op credit (up to $1,000) that can be applied to the costs of qualified advertising, literature, merchandising and promotional items for their business. Co-op credit will be distributed in January of the following year after it was earned and expires on Dec. 31
New Co-Branded Print Center
The new AMSOIL Installer Print Center features updated, specialized materials for installers to purchase for their businesses. Each item can be personalized with the installer’s own business logo and contact information. AMSOIL helps drive customers to your business with customized marketing. The Installer Print Center items include…
- Sell sheets
- Menu boards
- Counter mats
- Tents
- Business cards
- Poster packs
Check out the AMSOIL Print Center Here
New Merchandising Kits
AMSOIL installer merchandising kits will be offered at a discounted rate to new installer accounts and through periodic promotions to existing accounts. The installer merchandising kits contain items for both inside and outside a shop, including signs, flags, hats and more. They are designed to boldly communicate that an installer offers AMSOIL products
New Marquee Sign Support
For select large installer accounts, AMSOIL will share the cost to install a marquee or large lighted sign with the AMSOIL logo outside the installer’s business to help build their brand and attract customers. Co-op credit can also be applied toward purchasing marquee signs
New Installer Videos
We have produced five new, targeted videos that show the range and performance of AMSOIL products for installers' customers and staff. Designed to be shown in installer waiting areas, each video covers AMSOIL products that installers and their customers use the most, including motor oil, diesel oil, automatic transmission fluid, gear lube and fuel additives, and provide information on how the products work and how they benefit vehicles
Installer Locator Updates
The AMSOIL website receives tens of thousands of visitors each day, many of whom are searching for auto service centers that offer AMSOIL lubricants. Installers that purchase $3,500 or more annually will be eligible to appear on the AMSOIL locator with a complete profile page to help drive traffic through their doors. Installers that spend $25,000 or more annually will be eligible for a premier listing on the AMSOIL Locator, meaning the business will be shown at the top of the search results
New Volume Discount Structure
The more an installer account spends on AMSOIL products in a year, the more benefits that are unlocked, including higher volume discounts. Installer volume discounts are based on the amount the business purchases during the calendar year. Volume discounts are activated as soon as cumulative purchases reach the minimum threshold, and that discount is guaranteed for the full following year (January – December). Accounts that purchase enough to qualify for a higher discount level are granted that discount immediately, but accounts that fall out of qualification continue receiving their current discount rate for the remainder of the year.
The changes to the AMSOIL Installer Program are all part of an investment we’re making to help shops sell more AMSOIL products. The new features provide greater value for both potential and existing accounts and reward businesses that invest in AMSOIL by giving them even stronger benefits. These changes are part of our commitment to build loyalty among service centers everywhere and make it easier for them to generate more customers and sales
Learn more about the AMSOIL Installer Program here